Nordstrom Trunk Club
My role: Lead Copywriter
Collaborators:
Senior Designer: Alec Maduza
Producer: Anam Ather
Associate Creative Director: Kelly MacDowell
Senior Marketing Director: Maureen Boyle
Challenge: Nordstrom’s in-house brand, Zella, was struggling with name recognition in the marketplace. They also were championing sustainability in their production process, but didn’t have any marketing materials explaining that to customers.
Solution: Our team created an omni-channel campaign, starting with a storyboard I created that shaped our photo shoot and marketing assets. We used bright, bold colors and highlighted all of the features of the athleisure collection.
Results:
Collaborators:
Senior Designer: Alec Maduza
Producer: Anam Ather
Associate Creative Director: Kelly MacDowell
Senior Marketing Director: Maureen Boyle
Challenge: Nordstrom’s in-house brand, Zella, was struggling with name recognition in the marketplace. They also were championing sustainability in their production process, but didn’t have any marketing materials explaining that to customers.
Solution: Our team created an omni-channel campaign, starting with a storyboard I created that shaped our photo shoot and marketing assets. We used bright, bold colors and highlighted all of the features of the athleisure collection.
Results:
- The Zella brand microsite received a 14% increase in traffic, and our blog articles helped drive customers to specific product pages to learn more
- The video we created got 1.4k views
- Our Instagram Tap-to-Reveal received 2.5k views and funneled customers to product pages, and within a week the designs we featured sold out
Blog post
Email marketing
Pinterest posts
Instagram posts
Instagram tap-to-reveal
Affiliate marketing
