Nordstrom Trunk Club

Challenge: Nordstrom’s in-house brand, Zella, was struggling with name recognition in the marketplace. They also were championing sustainability in their production process, but didn’t have any marketing materials explaining that to customers.

Solution: Our team created an omni-channel campaign, starting with a storyboard I created that shaped our photo shoot and marketing assets. We used bright, bold colors and highlighted all of the features of the athleisure collection. Our video got 1.4k views and within a week, each design that we featured was sold out.