Ralph Lauren
Challenge: While RL is well-known to those who grew up with the brand, we found that some of the owned brands were struggling to make an impact and achieve recognition. Additionally, at certain touchpoints the digital experience were not aligning with the in-person experience.
Solution: We created a seamless digital identity and brand experience for Ralph Lauren customers—an online extension of the iconic lifestyle company. From divisional landing pages to blog articles, we tailored content to our customer base and pushed the evolution of their favorite brand.
