Project Overview
Our UX team created cutting-edge digital portals designed to help streamline care management for healthcare professionals and allow patients and their caregivers to navigate their therapy journey. We worked with external product managers, our development partners, and internal Pfizer stakeholders to fine tune the end-to-end experience. 

Pfizer GeneTogether Splitter Page
This main entry point serves as a way for healthcare professionals as well as patients and caregivers to learn more about the Pfizer GeneTogether program and how it is designed to support them in their treatment. This splitter page takes users to a separate page to enroll in the program.



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Pfizer GeneTogether Patient Landing Page
The Pfizer GeneTogether patient portal is designed to assist hemophilia patients and caregivers in managing their gene therapy treatment. It provides access to select contact information for their support team, information about insurance coverage and possible assistance, a secure messaging system, and educational resources. This landing page allows users to learn more about therapy and get started with the program.


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Pfizer GeneTogether Healthcare Professionals Landing Page
The Pfizer GeneTogether provider portal is designed to assist healthcare professionals manage their gene therapy treatment. Users can access patient information, insurance details, patient-related updates and notifications, a secure messaging system, and information related to product ordering, billing, and coding. This landing page allows healthcare professionals to log in with their credentials and submit a referral.




VelsipityForMe Splitter Page
This main entry point serves as a way for healthcare professionals as well as patients and caregivers to learn more about VELSIPITY as well as the portals that are designed to support them in their treatment. This splitter page takes users to a separate page, and they can sign up to use the portal from there.




VelsipityForMe Patient Portal
Pfizer's first patient portal is designed to assist individuals with ulcerative colitis (UC) in managing their health condition. It provides easy access to their medical subscriptions, personal health information, two-way communication tools, appointment booking, and resources. The primary users of this portal are patients and caregivers enrolled in the VelsipityForMe program.


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VelsipityForMe Provider Portal
Pfizer's first provider portal serves healthcare professionals like prescribers, non-prescribers, and practice managers who assist Velsipity patients. Features range from registration and login to patient management, progress tracking, and two-way communication tools. This pioneering program paves the way for future portal development at Pfizer.