Thomas J Paul · Chicago, IL

CONTENT STRATEGIST — SPRING 2023-SUMMER 2024

• Handled content planning, creation, curation, planning, and research
  
• Worked with product designers to create industry-leading healthcare portals
  

• Was part of an agile creative team within a fast-paced 10-day sprint timeline
• Drafted and presented a content workflow deck and championed the use of Figma
• Performed a content gap analysis in order to optimize the end-to-end journey
  
• Collaborated with product managers, development team and agency partners
• Refined UX/UI language throughout the portal experience
• Adhered to best practices from a copy and content perspective
  

Walgreens · Chicago, IL

SENIOR UX WRITER — SPRING 2021-WINTER 2023

• Transform complex ideas into highly targeted health and wellness campaigns
• Collaborate with designers, researchers, technologists & business stakeholders
• Write clear, consistent, and concise user interface copy
• Create data and research-driven content solutions and recommendations
• Provide guidance and expertise on best practices and emerging trends
• Help evolve governance, taxonomy standards, and authoring tools
• Lead strategic initiatives across multiple channels and teams

Trunk Club · Chicago, IL

COPYWRITER — FALL 2020-SPRING 2020

• Worked on omni-channel marketing campaigns leveraging social media & the blog
• Brought ideas to life through compelling writing and storytelling
• Contributed to brainstorming sessions with cross-channel team members
• Collaborated with design and photo production teams
• Worked closely with project managers to meet and exceed tight deadlines
• Pitched in with additional briefed-in creative projects as needed

Ralph Lauren · New York, NY

COPYWRITER — SUMMER 2017-SPRING 2019

• Crafted compelling, best-in-class copy for the Lauren Ralph Lauren brand
• Created industry-leading copy for agency driven email marketing initiatives
• Wrote copy for sales training materials distributed to retail and wholesale associates
• Attended showroom walkthroughs, line reviews, and design meetings

• Brought seasonal collections to life online through robust online storytelling
• Managed high-volume workflow with multiple cross-channel demands 
• Connected regularly with digital coordinators and wholesale liaisons 

Pippa & Julie · New York, NY

COPYWRITER — SPRING 2017-WINTER 2018

• Worked closely with Fran & Julia Arazi, the mother/daughter team behind the brand
• Drove engagement through copy for Instagram, Facebook, and Pinterest accounts
• Helped concept and execute email marketing campaigns
• Wrote fun, playful copy for seasonal collections and packaging materials
• Told the brand story and highlighted the new recycling program on the site
• Collaborated with visual designers and marketing manager to ensure on-brand storytelling

Rainbow Shops · Brooklyn, NY

COPYWRITER — FALL 2015-WINTER 2017

• Wrote descriptive copy for juniors and plus size clothing, shoes, and accessories
• Crafted mobile app copy which accounted for 68% of sales
• Implemented SEO best practices, utilizing key industry-standard terms
• Collaborated with buyers, photo studio manager, and E-Commerce merchandiser
• Checked Website daily for opportunities to refresh and optimize copy
• Contributed to weekly copywriting team meetings to discuss content and brand voice

B&H Photo · New York, NY

TECHNICAL WRITER — FALL 2010-SPRING 2015

• Team Lead of the home theater writing department
  
• Wrote hands-on reviews and product announcements for the InDepth blog
• Crafted copy for the weekly e-newsletter, reaching millions of customers worldwide
• Wrote 200-300 original product listings for the Website each month
• Created original listings for the print catalog and retail store posters
• Ensured all written work adhered to B&H guidelines and standards 
• Contributed to team meetings to bring new ideas and discuss future direction of the department

Council on International Educational Exchange (CIEE) · Valverde del Camino, Andalusia, Spain

ENGLISH LANGUAGE & CULTURAL ASSISTANT — FALL 2009-SPRING 2010

• Wrote high school lesson plans and taught classes with a focus on reading and writing 
• Taught graphic design and math classes conducted in English

• Actively engaged students with hands-on activities, games and interactive lesson plans
• Assigned and graded written essays and art projects
• Facilitated cultural understanding of the U.S. as well as language acquisition
• Served as teaching assistant in a conversational English course for high school staff members
• Taught after-school English program for 4-6 and 7-9 year-old elementary school students
  

Williston Daily Herald · Williston, North Dakota

LIFESTYLES EDITOR — WINTER 2008-SPRING 2009

• Wrote two articles per day, reaching a readership of 5,000
• Designed page layouts for print and online editions
• Adhered to a daily deadline of 8am in time for printing and production
• Pitched and managed a weekly Teen Page featuring the work of local high school students
• Copy edited content for grammar and adherence to AP style before production
• Cropped, re-sized and touched up images used within daily publishing cycle and editorial features
• Contributed to regular staff meetings to guide future direction of the newspaper
  

Kohl’s Corporation · Menomonee Falls, Wisconsin

MERCHANDISE WRITER — FALL 2007

• Wrote on-brand, accurate copy describing clothing and accessories
• Copy appeared on the Website and in the print catalog
• Created and inserted product fit guides on the site using Dreamweaver
• Edited and updated copy as needed according to house style
• Attended and contributed to meetings with the merchandising team 

Skills

• Written and conversational Spanish
• Content Management Systems
• Copy editing & proofreading
• Familiar with AP, CMS & MLA Style

Education

University of Wisconsin-Milwaukee
B.A. in Literary and Critical Studies
August 2007

La Sorbonne, Paris, France
French Culture and Intensive Language Program
Summer 2007

Blue School, Seville, Spain
Certificate, Teaching English as a Foreign Language
July 2010